Episode Description:
Gain Clarity on How Your Customers Navigate Your Website!
In this episode we dive into using the free website analytic tool Microsoft Clarity, There are key features that can highlight and identify major issues with a web-design or customer journey throughout a website near instantaneously! If you have any website, business or not, this is a tool worth checking out. It costs nothing, can be setup in a few minutes, and provide incredible value and insights into your website performance.
Action you can take right now:
- Sign up for a FREE Microsoft Clarity account here: https://clarity.microsoft.com
- Install the small snippet of code provided by Microsoft on your website.
- Wait a few days for recordings and data to start to accrue – take an hour to watch recordings and see if you can uncover problems on your website!
Episode After-Thoughts
The more I think about the power of Microsoft Clarity – the more excited I become! After re-listening to this episode I was pumped to login into my Clarity account and take another visit to my web-users session recordings. I can’t express the importance of this tool as a game-changer for web-design, web usability, and website quality. If I sound like a fanboy, it’s because I am! There are so few tools that can provide near instant ACTIONABLE insights users can take immediately to fix problems – take advantage of this while it lasts – who knows how long it will be around.
Episode 24 Transcript:
00:00:00
Imagine if every time you had a visitor to your website they invited you over for coffee and allowed you to sit behind them and watch them as they navigate your site, so you could gain a deeper understanding of how these customers are interacting with your site.
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Well, you can do it, and you can do it for free and you don’t need an invite.
00:00:21
Sans, coffee and travel Of course, that and more coming up on the marketing and service.com podcast.
00:00:30
Justin Varuzzo here from marketingandservice.com podcast, the podcast designed to help you build your business by creating incredible customer relationships. If you find value in this episode, it would mean the world to me.
00:00:50
If you follow or subscribe and it would be a huge personal favor if you left a 5 star.
00:00:56
Review it means so much to me and it really helps keep me motivated and continuing to do this podcast.
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I’d also love to hear from you. Please hit me up on the marketing and service.com Facebook page.
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What marketing challenges are you having with your business and what would you love to learn more about?
00:01:12
Let me know and I’ll see if I can make it happen.
00:01:14
Today’s episode is.
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All about a product called Microsoft Clarity during the midst of a pandemic, Microsoft quietly announced something on October 28th in 20.
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20 They announced a service called Clarity Web Analytics.
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So what clarity does it’s called Microsoft Clarity is it does provide web analytics and it’s not designed to be a competitor to Google Analytics.
00:01:42
It actually works and integrates with Google Analytics if you choose to.
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But this is something that is a stand alone product that can really provide some incredible insight as to how customers navigate your website.
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What is their journey?
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Where are they stumbling?
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Where are they succeeding?
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And how are they functioning with your website?
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What are they looking at?
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How much time are they spending now?
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A lot of these insights have always been available in Google Analytics, but if you’ve ever used Google Analytics before, if you’re a new user, it can be pretty overwhelming.
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It’s a very powerful tool and it has tons and tons of metrics.
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And options, and again, if you’re not a tech person and you’re not familiar with these things, you may find it very overwhelming and you may find it very difficult to actually gain any actionable insight for your website.
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Microsoft Clarity, on the other hand, is a very, very simple analytics tool.
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It really only provides a handful of metrics, but some of these are absolutely game changing and can very quickly within minutes of using the tool revolutionize your website and make it so your customers.
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Have an incredible experience and that’s what this podcast is all about, creating incredible.
00:03:01
Variances and building those long term relationships, so I think it’s worth talking a little bit about Microsoft Clarity so you can get a better understanding of how you can implement it on your website.
00:03:13
So signing up for Microsoft Clarity is incredibly simple and it’s totally free, just like Google Analytics.
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You create your Microsoft account.
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You probably already have a Microsoft account.
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But you simply can sign in.
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You add your website to the clarity dashboard.
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It gives you a little snippet of code to put on your website.
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If you’re not comfortable doing this, you can certainly go to your Web developer.
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Provide them with that code and it’s something they can very, very quickly within seconds add to your website and boom you are up and running.
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You now have clarity installed on your website.
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Once that tracking code is installed, there’s never a need to go back onto your own website to look at these things.
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You will look through all of these analytics on the Microsoft Clarity website.
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Which of course is clarity.microsoft.com.
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Very easy website to remember and it’s a very simple website to use when you log in you are brought to a dashboard.
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Now there’s some things on this dashboard by default that might be useful, and you might find it interesting, but may not lead to any actionable item where you say Oh my God, we have to change something on the website, but I do want to just take a moment to go over these things.
00:04:20
Because it’s worth knowing what they are and how they work.
00:04:23
So there are some very basic analytics like you would find in Google Analytics.
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For example, it’ll show you how many users have visited your website.
00:04:30
And how many of those users were unique?
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Meaning it wasn’t just me going to your website 10 times a day over and over again.
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How many different people actually visited your website and of course you can define the time frame. You can say show me who’s visited my website in the past 24 hours, 3 days, 30 days or over the past year. If you want you can. You can set that up very easily.
00:04:51
To see those stats and what it will tell you, is what operating system the people were using, what type of device they were on.
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Were they on mobile or were they on desktop?
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What country they are from, where they’re located geographically?
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What web browser?
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They’re using now.
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These things are not necessarily very insightful, and they don’t often stimulate you to change something on your website, but it could.
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For example, if you found that all of your users, or the great majority of your users are visiting your website on a mobile device and yet your website has been designed.
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For a desktop and isn’t very mobile friendly, well that would be a really easy actionable item that tells you, whoa, hey, I need to invest a lot more time and energy into making a mobile.
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Friendly site that’s going to better serve my customers because most of them are on their phone.
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That’s just a very simple, straightforward thing.
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Things like the operating system might be less important, and the type of browser they’re using may be less important.
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It’s likely that you’re going to find that most people are either on Windows or on a Mac, and that most people are either using Safari, Chrome.
00:05:56
Or Internet Explorer or Microsoft Edge as it’s now called.
00:05:59
And usually again you’re not going to find many exciting insights looking into those types of things.
00:06:05
Of course, you’re always interested in how many people are visiting your site and how long they stuck around because stickiness is obviously very important to your content and your content development strategy.
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If you’re creating great content, then people probably spend more time on your site.
00:06:19
Think about how long you will spend on Facebook versus Google News or versus some random company that you order from.
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Chances are you spend if you’re like most people in America, you’re spending a chunk of time on YouTube on Facebook, maybe Tik T.O.K, depending on what demographic you are in.
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But most people are spending significant time on very limited websites because it has information and content that they want to.
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Consume if you go to a website and you don’t find what you’re looking for immediately and you leave.
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That’s not a good indicator that the website is being useful for you, and as a business owner you should look at it in the opposite way and say if I have people visiting my website and immediately leaving, which we call a bounce, then that means that that customer came to look for.
00:07:03
Something and did not find what they expected to see, but now that we got those really basic things out of the way, I want to get into the stuff that is just really, really exciting and things that can.
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Really make a huge.
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Huge impact on how you design and set up your website and again to use these tools you don’t need to be a web designer.
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You don’t need to be a technical person.
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You literally just need to look and it will almost tell you exactly what needs to be done in a way that you can easily convey to your developer or your designer and say, hey.
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This is not working.
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We need to move this over here or we need to make this a link.
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So one of the first tools that I think is really cool is.
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Dead clicks this is a metric that’s available in Microsoft Clarity which will show you when people click on something on a specific page and it doesn’t do anything.
00:07:56
So what’s a good example of this?
00:07:58
A good example of this is something like a sentence that says hey, if you have any questions, be sure to.
00:08:05
Yes, and then that person clicks the word email us and they click it again and nothing happens because it’s not a link and you can actually email the company through clicking that section of text.
00:08:18
So that’s a great example of a dead click.
00:08:20
If you saw that happening over and over again, it should make a lightbulb go up that says, hey, you know people are trying to contact.
00:08:26
Is to ask US questions about a product or service on our website that email US sentence should be a link people are clicking on it thinking it’s a.
00:08:35
I think now this is actually really important nowadays because if you follow the progression of graphic design and you go back even 20 years, 10 years, five years and today back when the web was in its very early stages, we all know there were the blue links that were underlying.
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They stood out.
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It was very clear that this was something.
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You could click.
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As the masses became much more aware of this, designers decided this looks ugly.
00:09:02
It’s clunky, we don’t need to do that, it’s if we design it properly.
00:09:05
It should be self explanatory.
00:09:07
So now as you know when you browse the web, you don’t really see links too much anymore in that old school HTTP blue text with the underline underneath it, right?
00:09:15
It’s just not that common, it’s now more.
00:09:17
Obvious, there’s usually images.
00:09:19
Buttons and Speaking of buttons, you look at phones.
00:09:22
You look at the early iterations of Android phones made by Google.
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You look at early iterations of the iPhone made by Apple, and the buttons were always very big, 3D shaped things and they wanted to make it very clear there are big shadows behind them that hey, this is something you can push.
00:09:39
They were trying to create this sense that this is a button that you can push.
00:09:43
And now Fast forward and look at these designs today on both Android and on Apple, and you’ll find all that is gone because we have adapted to it.
00:09:52
We understand now what a icon is and that we can click on it and we don’t need all those visual cues to indicate to us that this is something that is clickable.
00:10:01
So when you open up your home screen now on.
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On a Windows machine or on a Mac desktop, or even your phone, you’re going to notice that you don’t have all these things that make it obvious it’s a button, you just know it because it’s now obvious to you that it’s a button.
00:10:13
It doesn’t have to look like a physical button, right?
00:10:16
So they ditched all this and it’s a much simpler interface.
00:10:19
Which for the most part is something good.
00:10:21
It means we’re moving forward and simplicity is always a key to success.
00:10:25
But not getting into a huge explanation of the history of graphic design.
00:10:29
The bottom line is that you may have things on your website that people think are a link and they are not, and this is what a dead click.
00:10:39
Measures it’s saying, hey, at this point on this specific page on your website, this user tried to click here and nothing happened.
00:10:48
It wasn’t actually a link.
00:10:50
Now you might just get random people.
00:10:51
They’re they’re moving their mouse around.
00:10:53
They might accidentally click something, and you’ll that is a dead click, but that’s not a problem.
00:10:58
What you’re looking for here are the patterns, and of course they can very, very quickly be identified.
00:11:03
This is one of these things.
00:11:04
We’re just spending a few minutes.
00:11:06
You can create a segment that just shows you all the users that had.
00:11:09
Dead clicks and then you can click through each user and see what are they clicking on.
00:11:13
Or you can even look at it by page.
00:11:16
How many dead clicks were on this page?
00:11:17
And if you see that people keep clicking on something on your website, fix it.
00:11:21
Either change the text to make it obvious that it’s not a link, or just make it a link to what you think it should go to.
00:11:28
Because obviously the users on your site are seeing this different than how you see it, and that’s OK.
00:11:33
That’s a very very common problem, and it doesn’t just affect small businesses.
00:11:37
Believe me, there are major corporations who screw this up all the time.
00:11:41
If you are alive today in America and have ever been on the Internet, you have probably clicked on something and expected something to happen.
00:11:48
That didn’t, and that is what dead clicks are, and this tool can really in the long run, and even in the short term, should really help eliminate that, so that never happens again.
00:11:57
So again, this is a great powerful tool within just a few days of web traffic. Depending on how many users you get, let’s say you get 100 users a day, or 10 users.
00:12:06
Today in a month you’re going to have a lot of data that you can look at and say, alright, I’ve got.
00:12:10
I have these 10 users a day on my website.
00:12:12
Are they clicking dead links and then you want to redesign the site and make it?
00:12:16
Well, I shouldn’t say redesign the site.
00:12:18
You want to fix that problem.
00:12:20
Make that dead click a link, or change it in a way where it’s obvious that it’s not a link.
00:12:25
The next tool.
00:12:26
That is really, really exciting and I absolutely love the name of this is rage clicks.
00:12:32
This is another metric rage clicks.
00:12:35
What a rage click is measuring are users that go to your website and they are clicking on something over and over and over and over again.
00:12:44
This is a little bit different than a dead click.
00:12:46
It’s similar, they’re doing something they’re expecting to happen, but when you click something like once twice and then.
00:12:53
Cacca 2030 times. You are angry, right? You’re raging because you really expect something to happen, and it’s not happening.
00:13:00
Maybe you forgot to check a little box in the terms and conditions and you’re trying to click submit and the buttons grayed out.
00:13:06
So you try to keep clicking it.
00:13:07
We’ve all been in this position where you get very, very fresh.
00:13:11
Created now again, if you’ve got a random isolated incidence of someone rage, clicking here and rage clicking there, and it’s all different, you might not get any insight on this, but I can tell you you will get insight on this and you will be shocked when you see it, because when you see how many people start rage clicking on something you realize wow, I really screwed this up.
00:13:31
And I should have thought of this or my developer or designer really should have thought this out a little bit better in designing that user interface and building out that user experience.
00:13:42
So rage clicks is something I think is really really good and I’ll give you a specific example.
00:13:49
Of something I saw when I was working on an ecommerce website. Just a standard product based ecommerce website and within 24 hours of installing the Microsoft Clarity code on that website I saw something that really shocked me. It was a typical product sales website where you had an image in the corner.
00:14:10
You had the thumbnails underneath of different images.
00:14:12
You could click the different thumbnails to change the picture and then you could click the larger picture to get a quasi full screen view.
00:14:20
What really surprised me was there were.
00:14:24
Dead clicks, I’ll say I won’t say rage clicks in this case, but there were dead clicks where people wanted to see it even bigger.
00:14:31
Full screen wasn’t big enough.
00:14:32
They wanted that zoom option.
00:14:33
They expected that when they clicked it again they would get more detail out of the photo they were looking at and I really this was one of these things where it was a very instant powerful insight where I said.
00:14:46
You know, I thought I thought this website was set up great with amazing photos, but even though the photos were good, they didn’t matter.
00:14:53
They were just too small.
00:14:54
People wanted to see them bigger.
00:14:55
They wanted to zoom in.
00:14:56
They wanted to really see the details of the product and it again gives you pause to say hey I got to go back to the drawing board here and I can now deliver it.
00:15:06
The experience that my customers are looking for without having a customer complain and say, hey, I can’t see the pictures aren’t big enough.
00:15:13
I wish the pictures were bigger.
00:15:14
This gives you the opportunity to get ahead of that and just make it right.
00:15:18
So that’s just one example.
00:15:20
There’s a lot of examples of things that I’ve seen.
00:15:23
Some content that was raised clicked on my own website, and I realized, oh, wow, yeah, that’s that’s really stupid.
00:15:28
I should I should really have that set up in a way that when they click this it goes to where they’re expecting it to go?
00:15:34
And it’s usually very obvious when you actually see it.
00:15:37
Happening that wherever they’re trying to go is not going to be a mystery.
00:15:41
It will become abundantly clear to you that, yeah, that that’s a that’s a really bad design.
00:15:45
Another example where you might get the rage clicks is with pop ups.
00:15:49
Most pop ups are blocked nowadays and honestly the way pop ups have evolved over the last few years and the way the blockers have worked.
00:15:57
It’s really easy to miss a very quick notification in the corner that says, hey.
00:16:02
Google Chrome just blocked a pop up.
00:16:04
Do you want to allow it?
00:16:05
Sometimes that just kind of flickers in the corner of the screen if you’re not paying attention or if you even have a big monitor, you may not even notice it in the corner, so now you’re clicking and clicking and clicking and rage clicking waiting to get to that next screen where that next screen is actually a pop up that is trying to come up but is getting blocked, obviously.
00:16:23
In today’s world, you really should never be using popups if at all possible, but that’s just another thing that is.
00:16:29
A classic rage click incident again.
00:16:33
Go back to the email or the contact us.
00:16:35
That is another super super common place where I see rage clicks on websites where people go and they click.
00:16:42
There’s either give us a call or email us today or contact us today and they’re clicking email calcut hoping that they’re gonna get a phone number and email.
00:16:50
Or somehow to contact you in a contact form, but they don’t get it and they keep clicking hoping that it’s just going to happen even though it doesn’t.
00:16:58
And when you see it, you will cringe sometimes, especially when you see something really bad at the end of a checkout process.
00:17:06
So if you’re selling something and now you’re watching this customer, you’re watching them do their due diligence.
00:17:11
You’re watching them check out.
00:17:13
You’re seeing all this happen and then at the end you can see them trying to get to the final checkout page and something is going wrong and to watch it is mindbogglingly frustrating.
00:17:24
And Speaking of watching, this leads to without question the most incredible part of this project as I’ve discussed.
00:17:33
Of this, I really haven’t gotten into this, but Microsoft Clarity will actually record every single user session on your website, and I don’t mean record data.
00:17:45
I mean literally record David.
00:17:48
Video of exactly how someone navigated your website.
00:17:52
Not only will it show you all the navigation, how long in real time they’ve spent on a page where they clicked, it will show you where their mouse is on the screen.
00:18:01
It will show you unbelievable detail of how that user is interacting with your website.
00:18:08
So yes, when I say watch, you are literally going to sit down and watch movies of people using your website, which is just mind-blowing, coolness.
00:18:19
When it comes to trying to improve web design.
00:18:23
I mean, it is awesome.
00:18:25
So I will dig a little deeper into the recordings, but one of the other features that is really great, which is a metric, is quick backs.
00:18:35
Microsoft Clarity calls a quick back any time someone clicks on something on your website and then immediately clicks the back button.
00:18:42
Now this is also something that’s very common that’s indicative.
00:18:45
Of a content problem, right?
00:18:47
So in this case the link worked or whatever they clicked on worked and it brought them to a page, but they instantly realized they did not find what they were looking for and they clicked the back button again.
00:18:57
I’m going to keep drilling this home because so many websites make it so difficult.
00:19:00
To make contact with a business, it’s mind blowing to me it should be very obvious and it should be up front, but that’s a classic example of a quick back is they hit a contact US page and there’s just a phone number or there’s nothing.
00:19:14
It just says send us a piece of mail with an address right?
00:19:18
So they don’t find an email address there and they immediately click back.
00:19:21
’cause they realize that it’s just some form that’s probably never going to get read or it’s not what they were looking for, right?
00:19:26
And this can happen a lot in comprehensive websites that have a lot of content, a lot of data.
00:19:31
There might be a lot of images or subdocuments or PD.
00:19:34
Epson, you might click on a PDF thinking it’s instructions, but realize it’s an assembly guide and you immediately click back to the page you were on to try something else to find what you’re looking for.
00:19:44
Again, this is something you probably have to take a little bit more time to think about what’s happening and why they’re clicking back and and you may not be incredibly obvious what they were looking for.
00:19:54
But in some instances it could be and certainly over a long period of time.
00:19:58
You’re going to start to visually see in these recordings you will see where things are going wrong and how you can make them better.
00:20:06
Another great tool is heat maps.
00:20:09
Heatmaps are essentially an overlay of your website of every page on your website that shows where users are clicking and how often they are clicking.
00:20:20
So this is a step back and I think a broader view from like the rage clicks or the dead clicks.
00:20:25
This is just clicking anything, hopefully successfully, and what?
00:20:29
This is good for is you will see which buttons are most popular on your website.
00:20:35
What links are most popular on your website.
00:20:38
And I can tell you, in web design, whatever people are looking for, the most you want to make the easiest to find.
00:20:44
So if you find that there’s something midway down your page, what we call below the fold, right?
00:20:49
So when you design A website, anything that is below what you see on the screen when you first go to the website is considered what we call it below the fold in web design.
00:20:59
So anything below the fold where you’re getting a lot of clicks, you might really want to consider bringing that upward above the fold so someone will see it immediately without even having to scroll anywhere.
00:21:11
Again, this is based on the data you’re going to see here.
00:21:14
I’m not just saying put things can’t put everything at the top of the screen, but you might find that the things getting clicked the most aren’t the things at the top of the screen, and really they should be most anything that’s getting clicked.
00:21:25
A lot should be front and center and easy to find in the first thing that someone sees.
00:21:29
So think about that.
00:21:31
Look at those heatmaps again.
00:21:32
You can do it over a three day period, a 30 day period.
00:21:35
But check it out and see where are people clicking and does it make sense to move things around a little bit to make it easier for them to find what they’re looking for?
00:21:43
Because in the end.
00:21:44
To create an incredible customer relationship, you need to make the process easy.
00:21:50
So Speaking of scrolling around and trying to find what you’re looking for, believe it or not, another metric that Microsoft Clarity provides is what they call the excessive scrolling metric.
00:22:02
It will alert you to.
00:22:04
Pages and users who are scrolling excessively, which means they literally come to a page.
00:22:10
They scroll, scroll, scroll, scroll, scroll, scroll.
00:22:12
They don’t find where they’re looking back.
00:22:13
They scroll, scroll, scroll, scroll, scroll back up to the top.
00:22:15
They still don’t find, they scroll, scroll, Scroll down to the middle.
00:22:18
Maybe they Scroll down to the bar.
00:22:19
And again, I’ll say it again.
00:22:20
Email and contact us is classic.
00:22:22
You might land on a page with a ton of content and a ton of text and you just want to contact them so you Scroll down, scroll, scroll, scroll, scroll, waiting for that footer where it says contact us.
00:22:33
The user gets there, there is no footer that says contact us so they scroll back up to the top.
00:22:38
They still don’t.
00:22:39
Find contact, they hope somewhere in the middle of the page.
00:22:41
Maybe there’s contact so they scroll, scroll, scroll again.
00:22:44
And again, it’s a great tool that can immediately, immediately I mean, instantaneously uncover some poor design or poor piece of content that can easily be fixed.
00:22:56
So excessive scrolling is a great tool and there are some other very basic things built into this, like IP blocking for example.
00:23:04
Of course you want to block your own IP address.
00:23:07
You don’t need to see videos of you perusing your own website and making updates and changes as you go along.
00:23:13
So, especially if you’re in an office, if you’re in a large company and you don’t want to see your internal traffic, it’s very easy to just block IP addresses and say don’t show me anything that I’m doing or that my team members are doing because it’s just not necessary, and I’m not going to gain any insight with that.
00:23:28
You can also create segments.
00:23:30
Segments are super, super easy to create.
00:23:33
In Microsoft Clarity, it’ll actually suggest segments as you look at certain things, but a great example of creating segment would be if you sell a product or service that is just available in the.
00:23:44
Rated states you might not care about any international traffic, so instead of looking at all these people coming from China or Russia or India, you can just say only show me United States leave all that other stuff out of everything.
00:23:57
It doesn’t matter.
00:23:58
It’s irrelevant to me because they’re not my customers.
00:24:00
They can’t be my customers, so I don’t want to look at their experience and make changes.
00:24:04
I just want to see the people who are my customers and segmenting is a great way.
00:24:09
To do that, you can of course create segments that say show me only the people who had rage clicks show me only the people who had dead clicks show me only the people who had both because they had the worst experience, right?
00:24:21
If they have a quick back, they have dead clicks and they have rage clicks.
00:24:24
That’s really the person who is having the poorest experience on your website.
00:24:30
So you couldn’t create a segment that would just show you those things, which is really nice.
00:24:35
It’s a.
00:24:36
It’s a great product.
00:24:37
The last thing I want to talk about a little bit is the privacy issue.
00:24:41
I am not a legal expert by any means, and I’m not here to talk about privacy.
00:24:48
It’s not my wheelhouse.
00:24:50
I can tell you that Microsoft Clarity does make attempts to anonymize some of the things that are happening, but I can also tell you it is not anonymous.
00:25:00
You can easily.
00:25:02
Determine whose recordings you’re looking at.
00:25:04
It’s not rocket scientists.
00:25:06
I won’t go into every way you can, but using just your most basic tools and the metrics you have in analytics and on your own web.
00:25:12
Site and within clarity it’s easy to match things up, especially if they buy something you already know their name and address.
00:25:18
You know what they bought. So if you get a $10,000 sale on your website at 3:00 o’clock in the afternoon, it’s easy to go over to clarity and say show me the recording at 3:00 o’clock.
00:25:26
Now, if you’re getting millions of users a day, that’s not going to work, because chances are you had a million people on your website.
00:25:32
But for a lot of small businesses, when you might only be having 50 or 100 or 1000 users a day.
00:25:37
Having a very specific timestamp and you know that someone checked out and paid exactly at 3:00 o’clock on such and such a date, it’s very easy to go back and see that recording and watch that person go through.
00:25:47
And now, because you have their order information, you know who they are.
00:25:50
With that said, Microsoft claims that Microsoft Clarity does adhere to all United States and darwich.
00:25:57
Is the overseas European privacy standards.
00:26:01
I’m not sure exactly how, and I’m not sure how long this is going to last.
00:26:05
There is something a little unsettling as you watch all these videos.
00:26:09
For me at least, and it’s the fact that it’s a free tool and the fact that it is so easy to install and so easy to use, it almost feels too good to be true.
00:26:21
And I I kind of had this feeling that at some point.
00:26:25
As it gets more and more popular and more and more people realize that they’re potentially literally not only being watched but being recorded as to every step they take on a website, that there might be some backlash and I could see Microsoft saying, hey, you know, it’s a free product.
00:26:39
We can’t even monetize it.
00:26:41
We don’t want to deal with a bunch of lawsuits over something like this, and it may be.
00:26:45
Hold the.
00:26:45
Product, I’ll also say there are a few similar services that are available for pay.
00:26:51
Hot Jar is one that comes to mind that’s popular.
00:26:54
You can certainly check out hot jar.
00:26:56
I’ve never personally used it, but I know it provides similar things with heat maps and recordings of user sessions.
00:27:03
I know there are differences between the two.
00:27:05
And obviously hot Jar is trying their best to differentiate themselves from a free product for Mike.
00:27:11
Soft so they can continue to charge a subscription fee to use their product, but the bottom line and I know it sounds like as I hear everything I’ve said that there is a ton of stuff that I just went over, but I’m just going to review it really quick and you’re going to see how little it actually was.
00:27:27
I just wanted to take the time to really explain it so you understand what you are looking at.
00:27:31
So when you go to that dashboard, you have basic demographics, dead clicks, rage clicks, quick backs, heatmaps, excessive scrolling.
00:27:41
And of course, the recordings of every user session. That’s it. It’s basically six things. If you open up Google Analytics, you’re going to see 600 things and metrics and measurements on the front screen and none of it will make sense to you.
00:27:53
Again, this is not a detailed tutorial on exactly how to use everything, but I can tell you that if you get the code installed once you sign into clarity.
00:28:02
You will see that it is incredibly simple and incredibly easy.
00:28:06
There is a big box that says rage clicks.
00:28:08
You will click on it and it will tell you how many people raged and then you can click on that and it will show you the individual recordings of each person that.
00:28:16
Rajd, and you may immediately say, Oh my God, that’s actually a link that says click here, but I forgot to put the link on the website so there’s nothing to click.
00:28:24
And now you fix something immediately.
00:28:26
I mean within seconds, if not minutes of using the product.
00:28:30
So that’s why I wanted to take the time and go through this because it is so important.
00:28:35
If you have a website.
00:28:37
Whether you sell a product, a service, even if it’s just a content site for lead generation.
00:28:42
Or maybe it’s just a site for fun that’s none of.
00:28:44
Those things you still.
00:28:46
Your users to have a positive experience, you don’t want them to hate you and hate your website and be frustrated because they couldn’t find what they were looking for or didn’t work the way they expected it to work.
00:28:59
So I hope this been useful for you.
00:29:00
Again, check it out, Microsoft Clarity.
00:29:02
It’s completely free.
00:29:04
Put it on your website because even if you don’t use it.
00:29:06
It’ll start to collect that data and maybe a month from now.
00:29:09
Two months from now or six months from now, maybe even a year from now you’ll decide, hey, this is something I want to check out now and now you’ll have all that historical.
00:29:16
Data I also always say the same thing about Google Analytics.
00:29:20
It’s free, it’s super easy to install even if you know nothing about it.
00:29:24
Make sure your web developer or your web designer if you’re using one, make sure they put that code into your website, because at some point if it blows up or if it grows steadily no matter what at some point.
00:29:36
I guarantee and promise you you’re going to want to take a look and get some more insights into that data.
00:29:43
And if you have historical context, it really helps with predicting the future.
00:29:49
With that said, I will have a data expert on soon because I do want to talk a little bit more about these basic insights that most people just don’t bother looking at or they don’t know what they’re looking at, but there really are some incredibly.
00:30:03
Important and vital statistics that you can learn about your web experience and you can improve your customer experience incredibly.
00:30:11
Usually just by looking at a few little.
00:30:14
All things so thanks so much for listening today. I’m Justin Russo. You can reach me marketingandservice.com
00:30:26
Please again, if you enjoy this like subscribe and it means the world to me.
00:30:30
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00:30:34
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00:30:40
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00:30:47
Have a great day.