Episode Description:
This episode features special guest Dean DiMarzo from “LongestSoloEver” Youtube channel. Dean has gotten over 150,000 subscribers and 20 million video views. Dean discusses the various ways he’s monetized his content, and we connect it to how anyone or any business can start leveraging video today to promote their business, but possibly create a new income stream for the very same business!
Connect with Dean DiMarzo
LongestSoloEver Youtube Channel: https://www.youtube.com/user/longestsoloever
Action you can take right now:
The goal of this podcast is to provide marketing and service insights, but also to provide actionable items that can occur right away without much thought. This episode explores the power of video in your business.
- Pick up your phone… right now.. hit record on video mode and record yourself describing the why and what of your business in 60 seconds or less. Think of it as an elevator pitch. Close with “I look forward to bringing you more great videos!”
- As you watch the video back – ask yourself why you shouldn’t post it right now! Is it terrible? Record it again. And Again. It’s only a minute long – this exercise shouldn’t take more than 20 minutes.
- Post the video to your social media channels.
After-Show Thoughts:
Dean has built an incredible audience very quickly by implementing a simplified system to produce great video content. It’s a skill we all need to learn (myself included!). Dealing with video can feel daunting and time consuming – and when you start it is daunting and time-consuming. Having a simple process in place makes creating video far easier. Also, imagine the potential you can leverage with creating video content, by out-shining your competition, boosting your sites SEO, and perhaps even creating a new revenue stream for your business! Almost every guest of the podcast so far has put a huge emphasis on video being the primary driver for NEW business – keep that in mind – they can’t all be wrong!
Episode 23 Transcript:
00:00:01 Justin
Video has become the king of content, and if it’s not part of your marketing strategy, you are making a huge mistake and you must start embracing it.
00:00:13 Justin
But what if the video that you create could potentially be a new stream of income?
00:00:20 Justin
That and more coming up on the marketing and service.com podcast.
00:00:34 Justin
Today’s guest Dean Dimarzo has created a successful YouTube channel with over 150,000 subscribers and over 20 million views.
00:00:48 Justin
Before we jump into it, I just want to ask that if you find value in this episode that you please like and subscribe.
00:00:54 Justin
To the podcast it means so much to me and it keeps me going.
00:00:58 Justin
And if you really want to help out the show, please take a moment to leave a five star review.
00:01:04 Justin
And don’t forget to hit us up on Facebook at marketingandservice.com’s Facebook page. Also, for the first time and you will see why I couldn’t possibly do this episode without directing you to check out marketing and service.
00:01:18 Justin
On YouTube, because this interview will also be in video format on YouTube, so make sure to go check that out and subscribe to that Channel as well and without any further ado, I want to jump right into it.
00:01:33 Justin
I am here today with Dean Dimarzo from longest solo ever, a very successful YouTube channel and you are the 1st in person guest because of course I started this podcast during a pandemic and it wasn’t easy to get guests to come see me when when we were all hacking sickness at each other.
00:01:51 Justin
But now we are better.
00:01:53 Justin
We are vaccinated and we are here today with a live guest Dean.
00:01:57 Justin
Thanks for being here.
00:01:57 Dean DiMarzo
Today how’s it going?
00:01:58 Dean DiMarzo
Thanks for having me here today.
00:01:59 Dean DiMarzo
Very excited.
00:02:00 Justin
So what I want to talk about today a little bit is your YouTube channel, your brand, and what you’ve achieved online through this process.
00:02:08 Justin
And I’ll also add.
00:02:09 Justin
That as I stare at all these cameras looking at me, that this is the first video podcast, because it would be absolutely insane for me to have you here today and not do video because it’s something I’ve been reluctant to do.
00:02:22 Justin
Despite doing a lot of video work elsewhere, I just haven’t integrated it yet into my podcast, so I thought today would be the day it’s the 1st 1st.
00:02:30 Justin
Many things today.
00:02:31 Justin
Sounds good, so tell me a little bit about video.
00:02:35 Justin
How did you get into it?
00:02:36 Justin
Where did you get started?
00:02:37 Justin
I know you got started really young and somewhere on that Internet is very very young.
00:02:42 Justin
Young teenage Dean rocking and rolling on the youtubes.
00:02:46 Dean DiMarzo
Yeah, I actually got started before You Tube on Myspace.
00:02:50 Dean DiMarzo
Believe it or not.
00:02:51 Dean DiMarzo
So when I was probably 14 or 15, I would go.
00:02:56 Dean DiMarzo
I was just starting to play guitar.
00:02:58 Dean DiMarzo
I’ve been playing a couple years at that point and you know, I wanted to show off cool guitar stuff.
00:03:03 Dean DiMarzo
I could do so I I had the family camcorder which shot to digital tape, which was like this weird space in between tape and and hard drive storage we have now.
00:03:15 Justin
After the mini disc player.
00:03:17 Dean DiMarzo
After the mini disc player, thank God.
00:03:20 Dean DiMarzo
Yeah, so I I would shoot these videos of me covering, you know guitar solos from from various songs and this was before any kind of copyright protection on the Internet either.
00:03:30 Dean DiMarzo
So it was just, you know, putting the song on play the guitar solo, throw it up on Myspace and and hope somebody watched it a couple.
00:03:36 Justin
Now, what did what year is this so?
00:03:38 Justin
There’s probably some people just starting their business who don’t even know what Myspace is.
00:03:42 Dean DiMarzo
Yeah, that would have been 2004 2005. That was the the predecessor to Facebook. I would say yeah.
00:03:50 Dean DiMarzo
And uh, and YouTube came out in 2006. My very first video was posted.
00:03:56 Justin
And I don’t know if it’s worth saying, but my space was huge for.
00:04:00 Justin
Enormous, yeah, it was like that was the one thing that even it died.
00:04:00 Justin
Yeah, it was like.
00:04:03 Justin
A very, very quick death once Facebook came out.
00:04:05 Justin
But music lingered on my space for a for quite a while, when everyone else had migrated to Facebook, there were still a lot of bands you had musicians that kind of clung onto my space because of the the the video features and the things.
00:04:17 Dean DiMarzo
That it had on there.
00:04:18 Dean DiMarzo
Yeah, I mean so many huge bands.
00:04:19 Dean DiMarzo
Got discovered and grew entirely on Myspace to major label status from there.
00:04:24 Dean DiMarzo
So there was definitely this that was the start of this feeling of you can create something and put it on the Internet and it can actually take you someplace.
00:04:33 Dean DiMarzo
Myspace is where it felt like that really first started and then You Tube is where that really came to fruition.
00:04:39 Dean DiMarzo
So You Tube came around a couple years after that. In 2006 I posted a video of myself playing.
00:04:45 Dean DiMarzo
Some crazy metal guitar solo song and that.
00:04:50 Dean DiMarzo
Through probably a pure lack of supply of guitar solos on the Internet at the time blew up to to some couple million views.
00:04:59 Dean DiMarzo
And got me a gift.
00:05:00 Justin
And how old are you at this point?
00:05:01 Dean DiMarzo
I would have been 15 or 16.
00:05:02 Justin
Right, so 15 or 16 you put out this song and you you.
00:05:06 Justin
It’s almost like a one hit wonder at that time.
00:05:08 Justin
Absolutely yeah.
00:05:09 Justin
But you hit it big, you get millions of views, which is still.
00:05:11 Justin
I mean, I know there’s a lot of people who get a lot of views, but when you think about the idea that you can put a piece of content up that a mill.
00:05:18 Justin
Mean people, why?
00:05:19 Dean DiMarzo
Like just picturing a million people.
00:05:22 Justin
Yeah, it’s absolutely insane. I mean, you look at TV shows today and some of the highest rated television shows on television are drawing anywhere between 6,000,000 and 10 million people to watch an episode.
00:05:22 Dean DiMarzo
In separate football fields.
00:05:34 Justin
So the idea that someone going to watch a million people are going to watch you on the Internet is really when you put it into perspective, astonishing right?
00:05:40 Dean DiMarzo
To get even in the ballpark of what a major network can achieve is insane that that we can do this in in our bedroom here.
00:05:44 Justin
Right?
00:05:48 Dean DiMarzo
So after that point I I kept posting videos but I I wasn’t diligent about it.
00:05:53 Dean DiMarzo
I wasn’t serious about it.
00:05:54 Dean DiMarzo
I was 16.
00:05:54 Dean DiMarzo
I had other stuff going on.
00:05:56 Dean DiMarzo
Time and and it you know, kind of lingered there for a bit.
00:06:01 Dean DiMarzo
This was before being a you tuber was really a thing.
00:06:04 Dean DiMarzo
Even there were a couple people who were like trying to make it a career of some kind, but there was no monetization on YouTube. There were no ads being run on YouTube, they didn’t even have a way to monetize.
00:06:05 Speaker 2
Right?
00:06:16 Dean DiMarzo
For themselves, barely they got acquired by Google a couple.
00:06:17 Justin
Right?
00:06:20 Dean DiMarzo
Years later, and Google finally started to figure it out.
00:06:22 Justin
But let’s talk about monetization for one second in terms of YouTube for a lot of people who don’t know You Tube will pay you to post videos on their platform, and a lot of people don’t know it because you have to meet a certain criteria to become eligible for monetization. That wasn’t always the case, but certainly within the last two or three years.
00:06:40 Justin
I’d say right you you need to meet these requirements, which are, I believe you have to have at least 1000 subscribers.
00:06:47 Justin
Yep, and you need. Is it 4000 watch hours and and those are the two main.
00:06:54 Dean DiMarzo
Criteria right?
00:06:54 Dean DiMarzo
That’s it.
00:06:55 Dean DiMarzo
There’s there’s a couple other more subjective criteria each.
00:06:59 Dean DiMarzo
Channel is reviewed by a real person before it’s approved for monetization.
00:07:03 Dean DiMarzo
They’ll go through it and make sure it’s not just you know.
00:07:06 Dean DiMarzo
Reposted content from other channels.
00:07:08 Dean DiMarzo
Anything really questionable subject matter or anything like that.
00:07:13 Dean DiMarzo
They probably wouldn’t want to run ads on anyway, so there is.
00:07:17 Dean DiMarzo
There is another little nebulous.
00:07:19 Dean DiMarzo
Bit of approval there, but for the most part yeah if you can get to 1000 subscribers 4000 watch hours and you’re making let’s say you know general audience content right? That would be appropriate for for an all ages situation.
00:07:20 Justin
Layer right.
00:07:33 Dean DiMarzo
You’re you’re probably going to get monetized. You’ll probably earn anywhere from a dollar to $5 per 1000 views that you get.
00:07:42 Justin
So once I get monetized, I can’t just immediately retire because I’m now rich and famous on.
00:07:46 Justin
YouTube, not quite.
00:07:48 Justin
So yeah, so you’re about to say how much money do you actually get per view or?
00:07:53 Justin
Per 1000 views or.
00:07:54 Dean DiMarzo
Yeah, I’m I’m on the short end of the stick with that because of a few reasons. One, I’m creating music videos which are unfortunately one of the lowest paid categories on YouTube.
00:08:05 Dean DiMarzo
My niche is particularly geared towards mostly children.
00:08:10 Dean DiMarzo
I play music from video games that I grew up with, and video games that are popular now and as a result tend to attract a pretty young audience of listeners that young audience probably doesn’t have a lot of disposable income to spend.
00:08:24 Dean DiMarzo
On things that they would see in ads and as a result, do not get very high.
00:08:29 Dean DiMarzo
Ad rates for me as a content provider, so I earn around $0.65 per 1000 views.
00:08:37 Justin
Those in views, right?
00:08:37 Justin
And that that’s kind of you said towards the low end that would.
00:08:40 Dean DiMarzo
That’s the bottom.
00:08:41 Justin
Of the barrel it would be an example at the high end if you were doing something that was in a very lucrative environment to an affluent community of of viewers, what would be the high end of that that spectrum?
00:08:52 Dean DiMarzo
Sure, stock trading crypto anything relating to high end luxury items or anything those would be in the.
00:09:01 Dean DiMarzo
1525 thirty dollar per 1000 views right?
00:09:04 Justin
Oh wow.
00:09:05 Justin
Right, right, more than I would expect.
00:09:05 Dean DiMarzo
Alright, that’s and then at the really high end you can have 50 or 60 if you’re talking about incredibly specialized niches like.
00:09:14 Dean DiMarzo
You know educational content about specialized medical equipment.
00:09:18 Dean DiMarzo
For example, I’ve seen get a ridiculously high ad rate, but it’s got a ridiculously small target audience, right?
00:09:18 Justin
Right, yeah, OK?
00:09:25 Justin
So obviously the broader the video and the more mass appeal it has, chances are the lower the ad rates are going to be, and when you have a video that’s very, very specific and sought after.
00:09:33 Justin
Like you said, medical equipment videos that doctors are watching.
00:09:37 Justin
You’re probably going to get a lot fewer views, but you will get.
00:09:40 Justin
More money from YouTube from the Azure.
00:09:42 Justin
Now the only reason I I want to talk about that a little bit is because as a business.
00:09:48 Justin
Every almost every guest that’s been on this show has at some point touched on how video has been the most powerful tool that they’ve had in their marketing toolkit.
00:09:57 Justin
Every guest has said that they’ve tried paid AdWords.
00:10:01 Justin
They’ve tried blogging, maybe podcasting.
00:10:04 Justin
They’ve done all this stuff, but it was always the video.
00:10:07 Justin
That stood out and helped them and had the most tangible return on investment.
00:10:12 Justin
And in some instances, if anyone, because we’re Dean and I both musicians, Reaver.
00:10:17 Justin
Herb is a website that’s like in a marketplace for used instruments.
00:10:22 Justin
So it’s like eBay just for used instruments and musical gear.
00:10:26 Justin
Reverb has built in entire YouTube channel around all these products and all this gear which in and of itself has now become a profit driving division of reverb.
00:10:38 Justin
Like they did it to help grow their website, but now because they get so many views and they have so many videos that itself is generating money for.
00:10:46 Dean DiMarzo
The company now absolutely yeah, I, I mean that.
00:10:49 Dean DiMarzo
Has so many entertaining programs on it that they have several separate series where they’ll go through classic 80s songs and recreate every synth sound they hear.
00:10:58 Dean DiMarzo
They’ll talk about the different drum beats that were featured on, you know Famous Records, and that whole channel has become this awesome source of entertainment and education for musicians.
00:11:09 Dean DiMarzo
And as a result of fantastic source of revenue for.
00:11:12 Dean DiMarzo
For both in ad revenue and of course driving traffic to their.
00:11:15 Justin
Website, Yeah, imagine that.
00:11:17 Justin
Imagine having a platform where you are creating essentially advertisements and now you’re getting paid for it and you creating ads becomes part of your business.
00:11:21 Dean DiMarzo
And that you get paid for.
00:11:24 Dean DiMarzo
That’s the dream.
00:11:27 Justin
Yeah, so this is the potential on YouTube, so I want to jump back into your story so you’re 16.
00:11:32 Justin
You hit it big.
00:11:33 Justin
Now you’re in school.
00:11:34 Justin
You kind of post some videos here and there.
00:11:36 Justin
When do you get back on the saddle and start focusing on video again?
00:11:39 Dean DiMarzo
About 15 years later.
00:11:41 Justin
Right and and at this point you’re not really advertising anything.
00:11:45 Justin
No, you you this is just your hobby.
00:11:46 Justin
It’s still your passion.
00:11:47 Justin
You love music.
00:11:48 Justin
You’re not.
00:11:49 Justin
You know advertising a business you already have.
00:11:51 Justin
You’re just creating fun videos.
00:11:54 Justin
Yeah, absolutely.
00:11:55 Dean DiMarzo
I I always just played the songs I loved.
00:11:59 Dean DiMarzo
You know, when I was a teenager it was red.
00:12:01 Dean DiMarzo
Chili Peppers and some metal guitar.
00:12:04 Dean DiMarzo
Our stuff.
00:12:05 Dean DiMarzo
Now in my 20s I realized man, I really loved the video game music I grew up with and I started diving more into that stuff.
00:12:13 Dean DiMarzo
Found a real audience there and it started growing slowly but surely got from 15,000 to 25,000 subscribers. Had some good growth throughout there.
00:12:24 Dean DiMarzo
And then this past year I just happened to hit upon this trend that was particularly popular with some kids right now.
00:12:33 Dean DiMarzo
And that took me from 25,000 to I think, about 100 and 43,000 today.
00:12:38 Justin
Wow, and that happened over you. Went from 25,000 to today and in what time was a very narrow time frame.
00:12:42 Dean DiMarzo
Got two or three months, it happens.
00:12:44 Justin
And yet that so that is like some serious hyper growth.
00:12:47 Justin
So there’s two things I want to talk about because there’s two things we spoke about offline that that I want to bring out to the podcast one, and which is important, which I believe in is personal branding.
00:12:58 Justin
Personal branding has become a really popular thing in the business community and LinkedIn.
00:13:03 Justin
You’ve seen a lot of these.
00:13:04 Justin
Personal branding coaches and stuff like that.
00:13:06 Justin
And I look at what you’ve done and I see it from the perspective that you’ve built a personal brand for yourself.
00:13:14 Justin
What did you say when I suggested that, though?
00:13:16 Dean DiMarzo
I I said I completely disagree with that and that I think personal branding is not essential for the success of a business.
00:13:25 Dean DiMarzo
I do think it’s helpful.
00:13:27 Dean DiMarzo
It’s an enhancer to an existing successful business, but I think first and foremost, above everything else.
00:13:34 Dean DiMarzo
The good product will take you a lot farther than personal branding will go, and the reason I have such an extreme immediate reaction to this is ’cause of the number of times both I’ve been through this and people I’ve been coaching have been through this where they’ll get obsessed with their logo, their cover image.
00:13:54 Dean DiMarzo
On YouTube their their band name you know their channel name and they they go into complete analysis paralysis for months years on this.
00:14:04 Justin
And this I can say working with a lot of businesses and business people, it is exceptionally common.
00:14:10 Justin
That people will act, especially in the beginning, will agonize over what color, logo, what shape.
00:14:17 Justin
How do I make my business card?
00:14:19 Justin
What type of paper do I print on all these things that you soon realize aren’t really relevant to you?
00:14:24 Justin
Making money in your business or it plays a very small role in the scheme of things, right but?
00:14:30 Justin
I will say that by you focusing on content and let’s make it perfectly clear.
00:14:35 Justin
I think everyone knows this content is King.
00:14:37 Justin
Good content is king, you know, and I know and anyone who’s watched YouTube knows that there are people extremely successful.
00:14:46 Justin
Gary Vee is a is a good example of this.
00:14:48 Justin
He’ll just hold his phone up in the air.
00:14:50 Justin
He’ll shoot a selfie.
00:14:51 Justin
No special microphone, no special lights or high end cameras and he has built an incredible business based on this impromptu spontaneous content production.
00:15:01 Justin
Because the content has a lot of value, so it doesn’t really matter what it looks like right then.
00:15:06 Justin
You’ve got the situation where you have people who put a lot of time and a lot of money into the production value of whatever it.
00:15:15 Justin
As they’re posting, and if it’s paired with excellent content, sure it doesn’t hurt.
00:15:20 Justin
Everyone wants it to sound great.
00:15:21 Justin
Everyone wants it to look pretty at the end of the day.
00:15:23 Justin
You really just need the content, right?
00:15:25 Justin
You just need an answer to the question you have.
00:15:27 Justin
Or you need a solution to the problem you’re having, and if you get that you’re always very satisfied, then of course we’ve seen the people who go overboard.
00:15:35 Justin
They spend all this money in production value, but the content just sucks and they get nowhere.
00:15:40 Dean DiMarzo
Absolutely, and that’s that’s I guess.
00:15:42 Dean DiMarzo
The point I would try to get across is like.
00:15:46 Dean DiMarzo
Start with just doing the thing.
00:15:48 Dean DiMarzo
Just put the thing out there and if it succeeds you you have something good.
00:15:53 Dean DiMarzo
If and I I talked to people who have had YouTube channels for two or three years and they have 80 subscribers, they’re obsessing about their brand.
00:16:01 Dean DiMarzo
They’re obsessing about their, you know, little details, and.
00:16:06 Dean DiMarzo
And I’m just thinking the only thing I can think is the content is not there.
00:16:09 Dean DiMarzo
The something is fundamentally flawed there.
00:16:09 Speaker 2
Right?
00:16:12 Dean DiMarzo
If you haven’t gotten.
00:16:14 Dean DiMarzo
A couple 1000 subscribers at that point, right?
00:16:17 Justin
For a business, your small business or maybe an established business, but you don’t have a video presence.
00:16:23 Justin
And when I talk about personal branding
00:16:28 Justin
To take a little bit of twist of where we started with that conversation.
00:16:31 Justin
When I look at you, and I say, wow, you’ve built a personal brand.
00:16:35 Justin
What I’m thinking to myself is that you have repeatedly provided great content.
00:16:42 Justin
And in doing that you have built trust and you have built authority and those things are something that again has been a very common theme on this podcast, and almost every episode we talk about building trust.
00:16:54 Justin
Whether you are a you tuber with your fans or whether you’re a business with your customers, whatever the case may be.
00:17:01 Justin
Trust is really fundamentally the most important thing, and if somebody trusts you and they respect you, then you your content will hopefully help them and they will continue to enjoy it and they will follow you on the things you do.
00:17:15 Justin
And again, Gary Vee is another example of this.
00:17:16 Justin
People who followed him.
00:17:17 Justin
From the beginning of his career selling you know bottles of wine? Yeah, again, spontaneously on a phone. Hey, check out this red I’m drinking in his dad’s business right in the basement.
00:17:27 Justin
Shooting these videos and it grew into a, you know God knows how large of a financial empire.
00:17:32 Justin
For him.
00:17:33 Dean DiMarzo
Exactly consulting advertising.
00:17:35 Speaker 2
Right?
00:17:35 Justin
Everything but the reason that people follow him along.
00:17:37 Justin
His journey is because they do trust him and that’s why I say you’ve built this incredible personal brand because it’s really easy to for any of us to underestimate all of the things that we do beforehand that lead to success.
00:17:52 Justin
And I I think that’s a common thread too, with with a lot of people and a lot of India.
00:17:56 Justin
Trees we all turn on the TV at some point or look at the news and say oh look, this guy is just killing.
00:18:01 Justin
He’s making gazillions of dollars or look at what this woman she’s now the CEO of the company.
00:18:04 Justin
She just woke up one day and got that job.
00:18:06 Justin
And it’s it’s really easy to do that and and kind of disregard all of the things that happened for the 10 or 15 years that you didn’t see on YouTube or that you didn’t see before.
00:18:16 Justin
Right?
00:18:17 Justin
So in that respect, I feel that you’ve built a very good personal brand for yourself.
00:18:23 Justin
Where as a musician it will carry over into other things you do musically, which it has, right?
00:18:29 Justin
Because you you you started another channel.
00:18:32 Dean DiMarzo
So here’s my counterargument to that I started a second YouTube channel.
00:18:36 Dean DiMarzo
As a little experiment in in in a completely different niche, making what are called chiptunes, which are like music that’s supposed to sound like it was created on a classic Sega Genesis or Super Nintendo or what?
00:18:51 Dean DiMarzo
So I started this second channel under a completely different name and I did not talk about it on my main channel for weeks and that got to two or 3000 subscribers within a couple weeks and that was my goal to try and see if I could.
00:19:06 Dean DiMarzo
I I don’t know kind of prove to myself.
00:19:08 Dean DiMarzo
Hey can I just get a thing off the ground from scratch again and that is I think the more important skill.
00:19:15 Dean DiMarzo
It is absolutely incredibly important to have an audience that trusts you, because when they do trust you, you can absolutely make make the most of that relationship with them.
00:19:26 Dean DiMarzo
But also to be able to have the skills to build something from scratch if I lost longest solo ever tomorrow, if something happened and that Channel was destroyed if YouTube was destroyed, I have the skill set I feel to build something new from scratch and that’s that’s what I wanted to prove to myself with that.
00:19:45 Justin
Which goes to show because one of the most common things that I hear from people when talking about video.
00:19:53 Justin
Is I I can’t do it.
00:19:54 Justin
It’s it’s too hard.
00:19:56 Justin
The first thing that’s a it’s too hard.
00:19:57 Justin
It’s too hard to do video right?
00:19:59 Justin
All people do now is take videos on Instagram and pictures of themselves and social media.
00:20:04 Justin
But yet for some reason when it comes to business, you just freeze up.
00:20:07 Justin
You don’t want to talk about it. I’m guilty of it. Here we are. This is the first video shoot I’ve got. 27 podcasts.
00:20:14 Justin
Episodes and.
00:20:14 Dean DiMarzo
I’ve been telling him for.
00:20:15 Justin
Weeks yeah, and and I’m a video guy.
00:20:17 Justin
I love video.
00:20:17 Justin
I shoot video all the time and my day job like I love video.
00:20:20 Justin
I’m passionate about it.
00:20:21 Justin
I believe in video, but yet even with me being comfortable in front of the camera, being comfortable with the equipment, being comfortable with the lighting for whatever reason it came to this podcast and I said, well, you know, I do.
00:20:32 Justin
No, I’m not.
00:20:33 Justin
I’m just not ready for that yet.
00:20:34 Justin
Like I, you know it’s it’s hard enough talking into a microphone and there’s all these little apprehensions you get right and all these little challenges.
00:20:41 Justin
But the the the biggest one is it’s too hard, which it’s not.
00:20:44 Justin
We’ve already said that you can literally you have if you have a phone, you’ve got a video camera and all you have to do is turn it around.
00:20:48 Speaker 2
Right?
00:20:51 Justin
You know you don’t have to turn around.
00:20:52 Justin
Just hit record and you’re recording and that is fine.
00:20:54 Justin
That’s perfect.
00:20:55 Justin
That’s step one.
00:20:56 Justin
The second thing people always say is it’s not worth it because there’s just too many people on YouTube.
00:21:01 Justin
Now it’s it’s overcrowded.
00:21:03 Justin
You can’t be successful on YouTube today.
00:21:05 Justin
You only can be successful if you’re you and you started 15 years ago, right?
00:21:10 Dean DiMarzo
Yeah, no people have been saying it’s too late to start on YouTube since 2010 and then again in 2012.
00:21:16 Dean DiMarzo
And then 2015.
00:21:17 Dean DiMarzo
And here we are, six years later and brand new channels are still popping up out of nowhere, finding enormous success.
00:21:22 Justin
Wait, you’re telling me there’s been someone who’s gotten famous on YouTube between 2010 and now last year, despite it being saturated in 2010.
00:21:30 Dean DiMarzo
So in in in the YouTube world, one of like one of the most tired cliches is like the kid that starts a Minecraft.
00:21:39 Dean DiMarzo
Channel and, you know once wants to play the video game Minecraft on YouTube and it’s the most disgustingly saturated niche on YouTube.
00:21:46 Dean DiMarzo
There are billions of channels up there, just kids playing Minecraft.
00:21:51 Dean DiMarzo
Last year a channel started from absolutely nothing.
00:21:54 Dean DiMarzo
This guy named Dream and I think he has some 20 million subscribers now just playing Minecraft.
00:21:59 Speaker 2
Yeah, yeah.
00:21:59 Dean DiMarzo
So there is no niche too saturated to succeed in any way.
00:22:04 Dean DiMarzo
If you do a good enough job which you have to just believe in yourself that you can.
00:22:10 Justin
Yeah, it it’s it’s definitely never too late to get started.
00:22:13 Justin
We say that about music, right?
00:22:14 Dean DiMarzo
Absolutely yeah.
00:22:14 Justin
You’re never too young.
00:22:15 Justin
It’s never too late to start a music to start an instrument or to learn music, and it’s never too late to start on YouTube because like you said, there’s a million other examples outside of YouTube too.
00:22:24 Justin
I mean, you just look at the movie industry, look at Hollywood, right?
00:22:27 Justin
Hollywoods made 10s of thousands of films over the years, right?
00:22:30 Dean DiMarzo
It’s too late to start in movies.
00:22:31 Justin
Right?
00:22:31 Justin
Imagine if every director just said it’s too hard.
00:22:34 Justin
It’s too late.
00:22:35 Justin
It’s you know, everyone makes Movies Now it’s stupid.
00:22:36 Dean DiMarzo
But it should have started in the 60s, yeah?
00:22:37 Justin
I’m not going to do it.
00:22:38 Justin
We still have hit movies that gross more money now than historically.
00:22:42 Justin
Any movie ever had, despite the fact that there’s a million other places to get your content.
00:22:47 Dean DiMarzo
Right, and the answer is, there’s more.
00:22:49 Dean DiMarzo
Of an audience now billions and billions of more people are coming online in the next few years.
00:22:55 Dean DiMarzo
It’s it’s some couple billion new viewers, new customers that will be available in the next five years or something.
00:23:02 Justin
I yeah, so I’m glad you mentioned that because there’s.
00:23:04 Justin
There’s two things I also wanted to cover.
00:23:06 Justin
We we had touched on authority before.
00:23:09 Justin
Who is the governing body of authority on YouTube like? What do you have to do? Who’s the governing body that issues you? The certificate that says that you are now the authority for a certain sub?
00:23:20 Dean DiMarzo
Correct, it’s the number of views you get.
00:23:21 Dean DiMarzo
That’s it, it’s the.
00:23:23 Justin
OK, so there is nobody, no.
00:23:24 Justin
Yeah, obviously it’s a joke, but it’s your questions.
00:23:29 Justin
But my my point is that the goal for a business for you as a business owner wanting to sell a product and or a service is to become the authority in that space and there is nobody who does that.
00:23:43 Justin
You are the one.
00:23:43 Justin
Decides you’re going to be the authority.
00:23:46 Justin
Right, I mean that you’re the only one you and creating content and then your audience will come to you seeking.
00:23:47 Dean DiMarzo
Absolutely. And and just yeah.
00:23:53 Justin
And if again, if you create good content that’s trustworthy, that’s honest and sincere.
00:23:58 Justin
You will build a loyal following that will trust you, and then you naturally become the authority in that space absolutely.
00:24:05 Justin
And and.
00:24:06 Justin
And how much does it cost to become an authority in that?
00:24:08 Dean DiMarzo
Space, absolutely nothing if you already have a phone that sits.
00:24:10 Justin
Right, if you have a phone, you’ve got an Internet connection.
00:24:13 Justin
You’ve got the ability and the potential to become an authority in.
00:24:17 Justin
Whatever space it is that your business is.
00:24:19 Justin
Yeah, the second thing that I wanted to touch upon with creating content because you talked about this whole new audience coming in.
00:24:28 Justin
Re purpose able content.
00:24:30 Justin
Oh yeah, and the fact that content doesn’t go away and most content does not become irrelevant right now.
00:24:38 Justin
I know there’s some exceptions, right? You know we’ve talked about. I have a tech channel for fun. Technology moves very, very fast. No one wants to go back and watch a review of a VCR from 1988.
00:24:48 Justin
If they could, they they maybe, maybe it would be neat, but for most things, if it’s educational content of any capacity business.
00:24:49 Dean DiMarzo
It just sounds kind of interesting.
00:24:56 Justin
Music, whatever it is, tutorials anything like that once you create it, it’s there.
00:25:02 Dean DiMarzo
Forever, right?
00:25:02 Dean DiMarzo
We call that Evergreen content.
00:25:04 Justin
Yeah, it doesn’t go away.
00:25:04 Justin
It doesn’t go bad, it doesn’t go stale.
00:25:07 Justin
I mean again, like anyone who’s listening to this.
00:25:09 Justin
Or if you’re watching this, how many times do you punch up a video and it might be a video that’s 15 years old on YouTube that was.
00:25:16 Justin
Shot in someone basement with a really, really bad video camera at the time.
00:25:20 Justin
But again it gives the answer.
00:25:22 Justin
Yeah, that’s your problem.
00:25:22 Dean DiMarzo
So just that one question.
00:25:23 Dean DiMarzo
It’s the only video that answers that question absolutely.
00:25:26 Justin
And in terms of repurposing this content, let’s think about because I know we’ve discussed and I’ll share here the strategy that I’m doing right now for this podcast.
00:25:35 Justin
Video the thought that I had is hey listen, I create this video now. The podcast is a visual element on YouTube, right?
00:25:43 Justin
So if you like this episode, you can listen to it in your car or now you say you know I want to see that I want to watch it.
00:25:48 Justin
I want to I want to see what Dean looks like.
00:25:50 Justin
I don’t want to really see what Justin looks like.
00:25:51 Justin
He’s ugly, but I do want to see what Dean looks like. You can now go on YouTube.
00:25:55 Justin
And you can watch that.
00:25:56 Justin
Now I can also pull little pieces of this interview.
00:26:00 Justin
Little little Nuggets that people are going to appreciate that could go on Instagram that could go on.
00:26:06 Justin
Tick tock tick tock that could go on Facebook.
00:26:09 Justin
It could go on my website.
00:26:11 Justin
Maybe there’s a medium format for someone who doesn’t want to sit through.
00:26:16 Justin
40 minutes of a discussion about You Tube.
00:26:18 Justin
You just want to know what are the five or six real highlights?
00:26:21 Justin
So maybe there’s a 3 minute version of this video that can go out and again go on a bunch of different.
00:26:25 Justin
Platforms, so my point here is that when you create content, be it audio content, video content, the music that you write, that content is there forever and you will potentially be able to reuse it over and over and over and over again.
00:26:41 Justin
Yeah, maybe some point you decide you want to make an audiobook and now you’ve got, you know.
00:26:46 Justin
Hundreds of hours of podcasts to pull audio from and and construct this, and I think a great example that I always use is Dave Ramsey, who is a uh, a popular find.
00:26:56 Justin
Mitchell coach he had seven baby steps and I mean these are literally 7 bullet points and he’s built an empire worth hundreds of 1,000,000 if not over a billion dollars based on 7 little things that you could write on a cocktail napkin.
00:27:09 Justin
And he’s taken this content, and he’s expounded upon it over and over and over again.
00:27:13 Justin
He’s written seven or eight books that are pretty much.
00:27:16 Justin
All exactly the same, just focused on those seven bullet points, but it was a great example of how this content can be repurposed over and over again and provide great value.
00:27:24 Justin
Let’s say you get this going. You’re on YouTube now, you’re comfortable doing the video stuff and and just one thing I want to mention really fast is Speaking of video as I look and I’m sweating in front of three cameras in front of me.
00:27:36 Justin
One thing that is odd that if you’ve never done it before, for me at least, it was the hardest thing to get over is talking to yourself.
00:27:45 Justin
If I do a solo podcast, every other episode I usually do a solo podcast.
00:27:49 Justin
I’m sitting here in this room with this microphone staring at a wall, talking to myself, pretending there’s an audience there.
00:27:56 Justin
In this case, I’m looking out this is not live.
00:27:59 Dean DiMarzo
Right, we’re doing an imaginary talk show here.
00:28:01 Justin
Yeah imaginary, so I see these cameras here and there’s still something a little bit intimidating about it.
00:28:05 Justin
Even though I can edit it, I’m going to edit this before it goes live, but I’m staring out and saying, Oh my God, there’s all these cameras.
00:28:08 Speaker 2
Right?
00:28:11 Justin
There’s people staring at me.
00:28:12 Justin
Yeah, how do you get over that?
00:28:16 Dean DiMarzo
It’s like with any kind of stage fright, and you know I’ve had to get over every kind of stage fright from this to actual, you know, physical stages in front of thousands of people, and you you just do it enough times and it gets easier.
00:28:30 Dean DiMarzo
So just pure exposure therapy, it is pure exposure therapy.
00:28:33 Dean DiMarzo
It’s part of.
00:28:34 Dean DiMarzo
It is just realizing you kind of have to.
00:28:36 Dean DiMarzo
An actor you have to pretend that you are talking to somebody.
00:28:40 Dean DiMarzo
When I’m filming my music videos, I’m literally, you know, dancing around with a guitar in my basement alone at 4:00 in the morning.
00:28:46 Dean DiMarzo
You know, playing Super Mario brothers songs there.
00:28:49 Dean DiMarzo
It doesn’t get weirder than that, so it once you kind of acknowledge, acknowledge the strangeness and just look it in the face.
00:28:57 Dean DiMarzo
It gets a lot easier.
00:28:59 Justin
Yeah, it’s it’s.
00:29:00 Justin
It is a bizarre feeling, but I agree with you, you do get over it.
00:29:03 Justin
Very quickly because I mean really is there’s no reason to be nervous, right?
00:29:07 Dean DiMarzo
Nobody there.
00:29:07 Justin
There’s abuse if you screw up, you hit stop.
00:29:09 Justin
You start again, that’s the best part we’ve screwed up so many times.
00:29:12 Justin
We’ve stopped and start right.
00:29:14 Justin
You screw up a second time you site, you screw up at third time you stop.
00:29:16 Justin
And so I mean, you could do this all day long, if now if you’re a perfectionist.
00:29:21 Justin
This is bad, because yes.
00:29:22 Justin
Analysis paralysis thing with the personal branding where you thinking to yourself this has.
00:29:27 Justin
To be absolutely perfect.
00:29:29 Justin
And now you’re spending hours and hours?
00:29:30 Dean DiMarzo
Howard, mega.
00:29:31 Justin
Yeah, that’s that’s yes.
00:29:32 Justin
That can backfire, but generally speaking, just go for it.
00:29:32 Justin
That can backfire, but generally speaking, just go for it, right?
00:29:36 Justin
Video it’s get it up getting it out.
00:29:38 Justin
There is more important than beating it to death and trying to perfect, right?
00:29:42 Justin
You’ve got time to perfect it on your next run.
00:29:45 Justin
When you repurpose it the next time, make it a little bit better.
00:29:47 Justin
Make it a little bit better and in terms of production, that’s something you have done as well in your channel, right?
00:29:52 Justin
You said you started with.
00:29:53 Dean DiMarzo
An old video camera, yes, enormously, so yeah.
00:29:56 Dean DiMarzo
So I I my gear has improved over the years.
00:30:00 Dean DiMarzo
Sure, that was never my strongest suit. I would say I only really had proper video equipment in the past year and yet still got to, you know, 25,000 something subscribers.
00:30:10 Dean DiMarzo
But you mentioned, you know perfectionism beating a dead horse situation, and that’s something I really worked on this year that 100% changed my process and.
00:30:20 Dean DiMarzo
Probably had a big hand in the success that I had this year and that was applying the 8020 rule to my process. Finding the 20% of my process that was actually providing 80% of the value.
00:30:32 Dean DiMarzo
And finding the 20% of my process that was causing 80% of my pain. For example, I used to shoot live drum videos of every song, so I’d play the drums live and then edit the drums you know, edit the video for the drums two in the drums.
00:30:45 Dean DiMarzo
Each time change the heads and it would take hours to get the drums just right.
00:30:50 Dean DiMarzo
I would I would do these complex.
00:30:52 Dean DiMarzo
Involved edits with split screen video and crazy stuff going on, and none of it really made a difference in the performance of a video.
00:31:00 Dean DiMarzo
That really changed the music of the video, right?
00:31:05 Justin
And here as a drummer, I thought it was the guitar that wasn’t really that important and I could do with that.
00:31:08 Dean DiMarzo
Yeah, no.
00:31:08 Dean DiMarzo
Nobody cares about the drummer.
00:31:12 Dean DiMarzo
But cutting out these these steps that I thought were so essential to the the fundamental being of my channel, made absolutely zero difference in the performance.
00:31:21 Dean DiMarzo
My videos and took my productions down from taking about 30 hours per video to three or four hours.
00:31:28 Dean DiMarzo
Now I also streamlined my mixing and editing process a lot.
00:31:31 Dean DiMarzo
Basically, by just saying I’m going to get it right on the first try and I’m not going to obsess.
00:31:36 Dean DiMarzo
Over it after that.
00:31:37 Justin
Yeah, and I think that’s another another tip, if we give out a little nugget here would be that.
00:31:41 Justin
You don’t have to be able to do it all.
00:31:43 Justin
Yeah, if you’re comfortable, you can just get your camera on and you can shoot your video and you bang you.
00:31:47 Justin
You can always outsource editing easily.
00:31:49 Dean DiMarzo
Absolutely, with stuff like Fiverr absolutely.
00:31:49 Justin
You know there’s there’s five are.
00:31:51 Justin
Yeah, tons of websites you can go to or for really inexpensive prices, you can have someone edit and you know if they want to add a graphic or your logo to that.
00:31:59 Justin
It’s really easy to get that done, so that should never.
00:32:01 Justin
Be if that’s something you know nothing about that you don’t want to get involved with, don’t get hung up on that last thing circling YouTube.
00:32:09 Justin
We we kind of talked about how You Tube can even become its own business other than the ad share.
00:32:14 Justin
There are other ways that people on YouTube make money, so let’s talk about what are the different avenues of revenue for.
00:32:21 Justin
Someone who’s successful on YouTube avenues?
00:32:23 Dean DiMarzo
Of revenue, I like that that’s a book title. Yeah, so most people think of either YouTube ads as your main source of.
00:32:24 Justin
Avenues of revenue.
00:32:31 Dean DiMarzo
Come or another one.
00:32:32 Dean DiMarzo
You’ll see a lot.
00:32:33 Dean DiMarzo
Especially lately our sponsorships.
00:32:35 Dean DiMarzo
You’ll hear a you tuber.
00:32:36 Dean DiMarzo
Stop in the middle of the video to say this video is brought to you by and then marketing and service podcasts and those Youtubers are paid a flat fee, usually for that that spot in their video.
00:32:48 Justin
Right this this in that arrangement has nothing to do with YouTube.
00:32:51 Dean DiMarzo
Correct, so that is directly between Yep.
00:32:51 Justin
This is use listening, uh business directly saying, hey, you know you I I love what you’re doing on YouTube.
00:32:57 Justin
I want it.
00:32:57 Justin
I want to put an ad for my my business.
00:32:59 Justin
Podcast on your music channel absolutely so you have.
00:33:02 Dean DiMarzo
Ad revenue you have sponsorships you have affiliate links, which are, say I review a product on.
00:33:07 Dean DiMarzo
I’ll review some piece of guitar.
00:33:08 Dean DiMarzo
Shipment I can put a link in the description of the video to a place where you can buy that piece of equipment.
00:33:15 Dean DiMarzo
If somebody purchases the piece of equipment after using my link, I’ll get a little cut of that.
00:33:21 Dean DiMarzo
A little kickback.
00:33:21 Dean DiMarzo
That’s an affiliate link.
00:33:21 Justin
Right, of course Amazon Associates program is the biggest affiliate network out there.
00:33:26 Justin
But if you have a business and you sell products, there are other networks that allow.
00:33:32 Justin
So Youtubers to use you as an affiliate, yes, am I saying that right?
00:33:37 Justin
So if you if you have a right if you have a product you want to sell in your website, if they drive traffic to your website and that person makes a purchase, there are networks and software that will automatically track all of this and then give that YouTube or a Commission of the sale.
00:33:38 Dean DiMarzo
Sell your products.
00:33:52 Justin
Which you can establish. Yeah, as the seller you can say hey, I’ll give 1% to anyone who sends a sale my way.
00:33:57 Justin
Absolute, I’ll give 5% or I’ll get 10%. I mean it, it could be anywhere. Whatever is worth it to you.
00:34:02 Justin
Obviously if you sell a high dollar product, you might be willing to pay a higher Commission, but that is there are affiliate networks for businesses.
00:34:10 Justin
To get their product in front of prospective Youtubers and influencers right?
00:34:15 Dean DiMarzo
Yeah, and beyond that, there’s of course just using it the way we’ve been talking about using this from the start, which is to drive traffic to you to sell your own services, products, digital products, downloads, anything like that.
00:34:28 Dean DiMarzo
Those would be your major income sources.
00:34:30 Dean DiMarzo
Ads, sponsorships, affiliates, and product sales.
00:34:34 Dean DiMarzo
There’s also direct support from viewers.
00:34:37 Dean DiMarzo
Things like Patreon, Kickstarter direct support on YouTube like memberships and super chats, ways for your viewers to give directly to you just because they like you.
00:34:46 Justin
Yeah, and and there have been a lot of people who have been hugely successful going that route where you’re just providing incredible content.
00:34:54 Justin
It’s like, hey, I’ll give this guy dollar.
00:34:55 Justin
He’s doing a great job.
00:34:57 Justin
And and again, YouTube has that mechanism.
00:34:59 Justin
Then Patreon offers that in a subscription model.
00:35:03 Justin
So if you’re looking if you think you have some value like, I could say I’m going to do a special episode of the podcast just for subscribers, and then I could do that on Patreon.
00:35:12 Justin
And also Apple has now announced that that will be part of podcasts where you can actually offer your subscription of a podcast right through.
00:35:16 Dean DiMarzo
Oh good tonight.
00:35:20 Justin
Through through the podcast app, of course they’ll take 20.
00:35:24 Justin
Yeah, but it is cool to note there are once you get your content out there.
00:35:29 Justin
Obviously if you’re a business, your first goal is to drive traffic to you and your business to create that authority and to create that level of trust.
00:35:37 Justin
And really, monetization wants a great bonus should be at the bottom of that goal list when you.
00:35:44 Justin
Started, you just want to get the content out there?
00:35:46 Justin
If you do good quality content you will easily grow and build into those other things.
00:35:51 Justin
What is the biggest mistake you’ve made?
00:35:54 Dean DiMarzo
I hate to call this a big mistake because I’m very happy with where I ended up, but I wish I capitalized on, you know, having a few million views at age 15 a bit better?
00:36:03 Dean DiMarzo
You know I could have been.
00:36:04 Dean DiMarzo
On America’s Got Talent kid or something?
00:36:07 Dean DiMarzo
You know it’s less impressive when you’re 30.
00:36:09 Dean DiMarzo
So yeah, I wish I’d capitalized them.
00:36:11 Justin
Do you think at at 15 did you?
00:36:13 Justin
Was that not something that impressed you at the time?
00:36:17 Justin
Like did you just think like, oh, OK, yeah, this is cool and then just kind of went about your life.
00:36:21 Justin
You didn’t really think like, Oh my.
00:36:22 Justin
God this is great I’m.
00:36:23 Dean DiMarzo
Gonna be I could turn this into a Business Today.
00:36:24 Dean DiMarzo
No, I was totally blown away by the success and had no concept of what to do with that.
00:36:28 Justin
I’ve had to leverage it.
00:36:29 Dean DiMarzo
But again that paradigm.
00:36:30 Dean DiMarzo
Just wasn’t there yet, right?
00:36:32 Dean DiMarzo
And of course you could say like there’s stuff you could have done with that.
00:36:36 Dean DiMarzo
You know, released music and and promoted that.
00:36:38 Dean DiMarzo
Or just continued making more videos on on the same topic I I veered all over the place playing.
00:36:45 Dean DiMarzo
You know, whatever whatever I was into at the time if I had found a niche and and really stayed the course on that, I’d probably have been a lot more successful.
00:36:53 Dean DiMarzo
So that’s the biggest regret.
00:36:54 Dean DiMarzo
But it’s it’s not too bad.
00:36:55 Justin
And what’s the best piece of advice you’ve?
00:36:57 Dean DiMarzo
Ever gotten the best piece of advice I ever got?
00:36:59 Dean DiMarzo
Was the concept that you need to figure stuff out, whatever it is, whatever.
00:37:06 Dean DiMarzo
Your problem you run into should never be stopped by.
00:37:11 Dean DiMarzo
I don’t know how to do this, whether it’s something as simple as how to use a camera on your phone or something on the more complex side.
00:37:20 Dean DiMarzo
How to upload a podcast to a podcasting site, or how to upload a video to YouTube.
00:37:25 Dean DiMarzo
There should never be.
00:37:27 Dean DiMarzo
Something that stops you just because you can’t figure it out because we have the Internet, we have Wikipedia instructions for doing literally anything.
00:37:36 Dean DiMarzo
No CEO of any company has ever said oh we can’t do that.
00:37:39 Dean DiMarzo
’cause I don’t get it.
00:37:40 Dean DiMarzo
I don’t know how to do it.
00:37:41 Justin
You know?
00:37:41 Dean DiMarzo
It’s just they just get it done.
00:37:43 Dean DiMarzo
If they want to do something, they figure it out and they get it done.
00:37:48 Dean DiMarzo
When when I was working in a recording studio and you have the clients there and something comes up something goes wrong.
00:37:53 Dean DiMarzo
You have to figure it out.
00:37:55 Dean DiMarzo
You don’t just tell the clients who have booked time there.
00:37:57 Dean DiMarzo
Uh, I don’t know the computer is being weird today.
00:37:59 Dean DiMarzo
I guess no, you figure it out.
00:38:01 Justin
Yeah, I have a backup computer.
00:38:01 Dean DiMarzo
You get it working at all costs.
00:38:03 Justin
Yeah, backup gear.
00:38:04 Dean DiMarzo
Yes, exactly.
00:38:04 Justin
Yeah whatever it takes, yeah.
00:38:05 Justin
Make it happen.
00:38:06 Dean DiMarzo
That’s it, and that’s that’s the biggest thing, and that’s what.
00:38:09 Dean DiMarzo
I think gotten me where I am is just any time I wonder.
00:38:12 Dean DiMarzo
I wonder how I do that.
00:38:13 Dean DiMarzo
I then just go look up a YouTube video of somebody else doing it.
00:38:15 Justin
How do you do that right?
00:38:17 Justin
And I’ll tell you what if you actually look up how to do something and you don’t find the answer, there’s your niche.
00:38:22 Justin
That’s crazy.
00:38:22 Dean DiMarzo
It’s a great.
00:38:23 Justin
If you’re looking for.
00:38:24 Justin
Your millions of other people are looking for it too, and they’re not finding it, so you could be the authority in that space if you do.
00:38:30 Justin
Figure it out exactly.
00:38:32 Justin
If people listening want to get in touch with you or they want to see your videos, how did they contact you?
00:38:37 Dean DiMarzo
How do they find you online? Yeah, so you can find me on YouTube at youtube.com/longestsolohead.
00:38:43 Dean DiMarzo
Here, if you want to watch me playing guitar and stuff, I also have a new show.
00:38:48 Dean DiMarzo
It’s a live stream.
00:38:49 Dean DiMarzo
It’s a podcast and a YouTube channel called Tales from Rukan.
00:38:53 Dean DiMarzo
That’s are you Cohen playing Dungeons and Dragons with some friends and compose some music for it as well.
00:38:59 Dean DiMarzo
That’s my my newest venture.
00:39:00 Dean DiMarzo
We just started last week.
00:39:01 Justin
It’s very exciting, cool so you got that.
00:39:03 Justin
You got that and you write music.
00:39:04 Justin
Right, do you license some music out?
00:39:06 Dean DiMarzo
Yeah, I’ve written some music for television.
00:39:07 Dean DiMarzo
Had some music on MTV and Fox.
00:39:11 Dean DiMarzo
A little bit of everything going on.
00:39:13 Justin
Yeah wow, you are killing it.
00:39:14 Justin
You are rocking and rolling and I can’t see what I can’t.
00:39:15 Dean DiMarzo
Thank you.
00:39:18 Justin
I can’t see.
00:39:19 Justin
I can’t see.
00:39:20 Justin
I can’t wait to see.
00:39:20
I’m blind.
00:39:21 Justin
I can’t wait to see what comes.
00:39:23 Justin
Next, well thank you.
00:39:26 Justin
Wow, well there you have it. Dean dimarzo. He is such a talented individual who is achieving such great success by utilizing video and utilizing YouTube and monetizing it through all the different ways we had discussed.
00:39:42 Justin
And it was such an awesome pleasure to have him on the show. I hope you get to see the video version of the interview on YouTube and I’m sure I will get some snippets of that video up on Instagram if you want to see it there as well.
00:39:55 Justin
And of course, check out our Facebook page marketing and service.com on Facebook. I’m just in Bruges Tin.
00:40:02 Justin
At marketingandservice.com and I can’t end this podcast without mentioning Dean had talked about writing some music.
00:40:09 Justin
Dean actually is the person who wrote the theme song to this podcast.
00:40:13 Justin
It was a song he had sitting in the bag that he hadn’t used.
00:40:16 Justin
And I heard it.
00:40:17 Justin
I said Oh my God, this is perfect.
00:40:19 Justin
I like it.
00:40:19 Justin
It’s a high energy song.
00:40:20 Justin
It’s exciting it.
00:40:21 Justin
I think it matches the feel of the podcast.
00:40:23 Justin
Can I use it?
00:40:24 Justin
And he was very gracious in letting me use his song funtime by Dean Dimarzo.
00:40:31 Justin
Who are this podcast that has been the song for the intro and outro since the beginning?
00:40:36 Justin
Thank you again so much.
00:40:37 Justin
For listening, just a reminder, like subscribe and leave a five star review.
00:40:41 Justin
If you really enjoyed the show.
00:40:43 Justin
Thank you so much for listening.
00:40:45 Justin
I really appreciate it and I hope to see you on the next one.
00:40:48 Justin
Have a great day.