• Produce and launch the Marketingandservice.com podcast to help small businesses grow their business.
• Focus on the intersection of marketing and service – focus on how great service can be an element of marketing and generate new sales and revenue as opposed to just being an expense line on a budget.
• Create episodes that are approximately 30 minutes long on a weekly basis.
• Focus on creating 1-year of content (50 episodes) in the first year (take two weeks vacation – maybe christmas holiday week and new years week). Many people are off of work.
• Guest based or solo? Why not do both. Alternate episodes between solo and guests.
• Attract guests by developing relationships with fellow professionals (LinkedIN, Facebook ,etc)
• Expected Growth Goals
  • Grow to apx.  500 downloads per episode within three years.
  • 100 per episode within first year – parroting YouTube style subscriber growth curve.
• Exit Strategy – three year attempt. Evaluate after one-year, and 1.5 years. Pivot? Different strategy?